Welcome to Trendylane Collections Ltd. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or make a purchase from trendylanecollections.com. We are committed to safeguarding your privacy and ensuring compliance with applicable data protection laws, including the Nigeria Data Protection Act (NDPA), Nigeria Data Protection Regulation (NDPR), and relevant international frameworks such as GDPR and CCPA where applicable.
1. Business Information
Legal Name: Trendylane Collections Ltd
Business Type: Women’s Fashion & Apparel E-commerce
Location: Nigeria
Website: trendylanecollections.com
2. Scope of This Policy
This Privacy Policy applies to all users of our website and services. It describes how we handle personal data collected through:
- Website visits
- Account registrations
- Purchases and transactions
- Customer support interactions
- Marketing communications
3. Information We Collect
We collect personal and non-personal information to provide and improve our services.
a. Personal Data
- Full name
- Email address
- Phone number
- Billing and shipping address
- Account login credentials
b. Payment Information
- Payment details are processed securely via third-party payment providers
- We do not store full card details
c. Technical Data
- IP address
- Browser type and version
- Device information
- Time zone and location data
d. Behavioral Data
- Browsing activity
- Shopping preferences
- Purchase history
- Interaction with products and pages
e. User-Generated Content
- Messages, reviews, or inquiries submitted through forms
- Any text inputs provided for support or AI-assisted features
4. How We Use Your Data
We process your data for the following purposes:
- Order processing and delivery
- Account management
- Customer support and communication
- Personalizing your shopping experience
- Sending marketing emails and SMS (with consent)
- Fraud detection and prevention
- Improving website functionality and user experience
- Analytics and business insights
5. AI and Automated Processing
Trendylane Collections Ltd may use AI-driven tools to enhance user experience.
- AI may analyze browsing behavior to provide product recommendations
- Customer queries may be assisted by automated systems
- User inputs (such as search queries or messages) may be temporarily stored to improve service quality
- Data used for AI improvement is anonymized where possible
We do not use AI to make legally binding decisions without human involvement.
6. Legal Basis for Processing
We process your personal data based on:
- Consent: For marketing communications and cookies
- Contractual Necessity: To fulfill orders and provide services
- Legitimate Interest: For analytics, fraud prevention, and service improvement
- Legal Obligations: Compliance with regulatory requirements
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience.
Types of Cookies Used:
- Essential cookies (site functionality)
- Performance cookies (analytics)
- Marketing cookies (advertising and personalization)
You will be presented with a cookie consent banner on your first visit.
Consent options are not pre-selected, and you can manage preferences anytime.
8. Data Sharing and Third Parties
We may share your data with trusted third-party service providers, including:
- Payment gateways
- Shipping and logistics partners
- Website hosting providers
- Analytics tools (e.g., traffic analysis services)
- Marketing platforms
All third parties are required to comply with data protection regulations and process data securely.
We do not sell your personal data.
9. International Data Transfers
Your data may be transferred and processed outside Nigeria where our service providers are located.
We ensure:
- Adequate data protection safeguards
- Use of standard contractual clauses where required
- Compliance with NDPR and international data transfer standards
10. Data Retention
We retain your data only as long as necessary:
- Account data: Until account deletion
- Order data: As required for legal and tax purposes
- Marketing data: Until consent is withdrawn
- Technical data: Short-term for analytics and security
After retention periods, data is securely deleted or anonymized.
11. Your Rights
Under applicable data protection laws, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Object to data processing
- Request data portability
- Lodge a complaint with a regulatory authority
To exercise your rights, contact: info@trendylanecollections.com
12. Data Security
We implement appropriate security measures to protect your data:
- SSL encryption for secure transactions
- Restricted access to personal data
- Secure servers and firewalls
- Regular security monitoring and updates
Despite our efforts, no system is completely secure, but we continuously improve our safeguards.
13. Children’s Privacy
Our website is not intended for individuals under the age of 13.
We do not knowingly collect personal data from children.
If we become aware of such data, we will delete it promptly.
Parents or guardians may contact us for assistance.
14. Contact for Privacy Requests
For any privacy-related concerns or data requests, please contact:
Contact Details:
- Website: trendylanecollections.com
- Address: HOUSE 4, DSS QUARTERS, AGBANI CLOSE FHA, KUBWA, ABUJA, KUBWA, ABUJA, FCT,NIGERIA
We aim to respond within a reasonable timeframe in accordance with applicable laws.
15. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements or business practices.
- Updates will be posted on this page
- Significant changes may be communicated via email or website notice
16. Acceptance of This Policy
By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
Trendylane Collections Ltd is committed to transparency, security, and protecting your personal data while delivering a safe and seamless shopping experience.